This valuable insight will also help them better understand their own product and why it may (or may not) be working. It would also provide you with marketing intelligence about the type of products which the consumers are more willing to purchase. The analysis of product review can actually help you in understanding consumers’ demand and interests. You can understand what exactly customers want and what are their pain points before launching the product.Īmazon product review is simply a mirror of the consumer’s thoughts relating to that product. As a seller on Amazon, if you’re looking to add new products in your lineup then Amazon review analysis tool can help you analyze reviews of new product. Only this fact is enough to understand the importance of Amazon reviews.Īmazon selling requires a lot of research.
Amazon also made a statement that if a seller is detected steering fake or sponsored reviews and ratings, he shall be banned from selling on Amazon. A Research has also suggested that the algorithm used by Amazon which ranks the product in search results also takes the product reviews and ratings into account.Īmazon has banned sponsored reviews and it shows their commitment to maintain the quality of reviews and products. Since its inception, Amazon has maintained a strict policy towards safeguarding the trustworthiness of its reviews. Why Amazon Reviews are Important for Sellersġ) Amazon Safeguards the Trustworthiness of Reviews While product reviews have their importance for the consumers, in this post we’ll look at the importance of Amazon reviews for sellers. Therefore, it is very important for new sellers to understand that Amazon customer reviews can make or break their e-commerce careers. Many customers consider positive reviews a prerogative to purchasing items online, especially those that cost more. Since, consumers cannot physically inspect the product while shopping online, Amazon product review is the one they can trust in order to judge a product.Ī research conducted by Dimensional Research claims that 90% of consumers online believe their purchasing choices are influenced by product reviews.
It basically helps them understand almost every detail of the product. Amazon customer reviews about the products are one of the main reasons to attract customers on Amazon. As quoted by Michael LeBoeuf, “A satisfied customer is the best business strategy of all”, Amazon has always maintained high emphasis on customer satisfaction.
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